ALTERNA

A brand that since the moment of its inception in 1997 has set the standards for luxurious hair care brands while, maintaining an environmentally friendly approach. In developing its formulas, it pays attention to the effect of its ingredients on the environment. The perfect reputation of the brand is the effect of knowledge, experience, innovation and the results associated with the products. It is willingly used by hairdressers and stylists working in the best hair salons all over the world.